What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in

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What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy? LO.1

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Marketing Strategy And Competitive Positioning

ISBN: 9781292276540

7th Edition

Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

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