Why must there be a fit between the planning and implementation phases of the strategic sports marketing
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Why must there be a fit between the planning and implementation phases of the strategic sports marketing process?
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The fit between the planning and implementation phases of the strategic sports marketing process is crucial for several reasons Alignment of Objectives The planning phase sets the strategic direction ...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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