1 Consumer markets are characterised by customers who are the end users for the products, or at...

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1 Consumer markets are characterised by customers who are the end users for the products, or at least are very close to the end users. Business buyers do not themselves use the products in most cases.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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1 Consumer markets are characterised by customers who are the end users for the products, or at least are very close to the end users. Business buyers do not themselves use the products in most cases.
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1 Consumer markets are characterised by customers who are the end users for the products, or at...

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Marketing Planning: Strategy, Environment And Context

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