1 Vendor product attributes. This encompasses the overall value of the product, its quality, the reputation of...

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1 Vendor product attributes. This encompasses the overall value of the product, its quality, the reputation of the vendor, the innovativeness of the product from the purchaser’s viewpoint, the delivery reliability and the overall cost.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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1 Vendor product attributes. This encompasses the overall value of the product, its quality, the reputation of...

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Marketing Planning: Strategy, Environment And Context

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