2 There are many more customers in consumer markets than is the case in business-tobusiness markets, so

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2 There are many more customers in consumer markets than is the case in business-tobusiness markets, so a greater degree of customisation is usually necessary.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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2 There are many more customers in consumer markets than is the case in business-tobusiness markets, so a greater degree of customisation is usually necessary.
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2 There are many more customers in consumer markets than is the case in business-tobusiness markets, so

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Marketing Planning: Strategy, Environment And Context

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