3 Sometimes people adopt food and clothing from other parts of the world as a way of...
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3 Sometimes people adopt food and clothing from other parts of the world as a way of identifying with them. For example, African Americans sometimes wear Africanstyle clothing in order to identify with Africa, even though they have never been to Africa and are unlikely to go (deBerry-Spence and Izberk-Bilgin 2006).
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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