4 Purchasing situation. This includes the buying situation (whether it is a new task, a repeat purchase,
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4 Purchasing situation. This includes the buying situation (whether it is a new task, a repeat purchase, or a modified rebuy). It also includes the purchasing firm’s attitude towards our firm and whether we have a good relationship with the decision-making unit.
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Related Book For 
Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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