Conduct a repeated measures analysis using the data shown in Exhibit 17.8. Include Sales 4 as an
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Conduct a repeated measures analysis using the data shown in Exhibit 17.8. Include Sales 4 as an additional within-subjects measure. How do the results compare with those shown in the chapter using only Sales 1, Sales 2 and Sales 3? What recommendations would you make for a decision-maker based on these results?
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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