Discuss several ways in which physical goods are different from pure services. Give an example of a

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Discuss several ways in which physical goods are different from pure services. Give an example of a good and then an example of a service that illustrates each of the differences.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 03:43 AM

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Discuss several ways in which physical goods are different from pure services. Give an example of a

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This question draws on the text discussion in section Differences between Goods and Services The major differences stressed in the text are highlighte...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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