Evaluate changes in IMAXs business and corporate strategies. Could increasing the number of Hollywood movies released in

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Evaluate changes in IMAX’s business and corporate strategies. Could increasing the number of Hollywood movies released in IMAX format dilute the IMAX brand? What are other examples of brand dilution?

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Marketing Strategy

ISBN: 978-0538467384

5th edition

Authors: O.C. Ferrell, Michael D. Hartline

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Question Posted: Aug 01, 2018 12:25 PM

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Evaluate changes in IMAXs business and corporate strategies. Could increasing the number of Hollywood movies released in

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IMAX has followed a twopronged growth strategy First it has chosen to generate growth by going beyond the cloistered museum environments and into the neighborhood multiplexes While this strategy does ...View the full answer

Marketing Strategy

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