Explain how opinion leaders affect a firms promotion planning.

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Explain how opinion leaders affect a firm’s promotion planning.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:22 AM

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Explain how opinion leaders affect a firms promotion planning.

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The firm might want to target promotions ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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