Explain how planning might be different for firms in business-to-business markets as compared with business-to-consumer markets.

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‘ Explain how planning might be different for firms in business-to-business markets as compared with business-to-consumer markets.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 05:01 AM

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Explain how planning might be different for firms in business-to-business markets as compared with business-to-consumer markets.
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Explain how planning might be different for firms in business-to-business markets as compared with business-to-consumer markets.

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Marketing Planning: Strategy, Environment And Context

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