Explain the concept of marketing metrics and how measures of association are relevant to the concept.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 10:01 AM

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Explain the concept of marketing metrics and how measures of association are relevant to the concept.

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Marketing metrics are quantitative benchmarks that in...View the full answer

Exploring Marketing Research

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