Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new
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A firm might introduce an individual product that is new for that firm at any stage of the overall p...View the full answer
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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