How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?

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How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary? Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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