Identify some of the ways that a firm can raise money to support a new marketing plan.

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Identify some of the ways that a firm can raise money to support a new marketing plan. Give the advantages and limitations—from a marketing manager’s perspective— of each approach.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 07:42 AM

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Identify some of the ways that a firm can raise money to support a new marketing plan.

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Basic Marketing A Marketing Strategy Planning Approach

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