If a producer creates a really revolutionary new product and consumers can learn about it and purchase

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If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 05, 2018 11:07 AM

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If a producer creates a really revolutionary new product and consumers can learn about it and purchase

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This is really just a contemporary variation on the better mousetrap line of thought fra...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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