In your own words, explain how a marketing manager might use a competitor analysis to avoid situations

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In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 09:15 AM

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In your own words, explain how a marketing manager might use a competitor analysis to avoid situations

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Basic Marketing A Marketing Strategy Planning Approach

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