Should marketing managers leave it to the accountants to develop reports that the marketing manager will use

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Should marketing managers leave it to the accountants to develop reports that the marketing manager will use to improve implementation and control? Why or why not?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 07:29 AM

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Should marketing managers leave it to the accountants to develop reports that the marketing manager will use

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Clearly it is not wise to leave it to the computer experts to develop t...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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