Using the GoodBuy data set from the last chapter, choose 12 variables and conduct an exploratory factor
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Using the GoodBuy data set from the last chapter, choose 12 variables and conduct an exploratory factor analysis. Describe your results in tables and in a brief summary.
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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