Using the GoodBuy data set from the last chapter, choose 12 variables and conduct an exploratory factor

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Using the GoodBuy data set from the last chapter, choose 12 variables and conduct an exploratory factor analysis. Describe your results in tables and in a brief summary.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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