What is PLS and what are its key strengths and weaknesses?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 10:00 AM

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What is PLS and what are its key strengths and weaknesses?

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Partial least squares PLS combines a PCAbased factor analyti...View the full answer

Exploring Marketing Research

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