What type of research design would you recommend in the situations below?For each applied market research project,

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What type of research design would you recommend in the situations below?For each applied market research project, what might be an example of a “deliverable”?Which do you think would involve actually testing a research hypothesis?

a. The manufacturer and marketer of flight simulators and pilot training equipment wishes to forecast sales volume for the next five years.

b. A local chapter of the American Lung Association wishes to identify the demographic characteristics of individuals who donate more than $500 per year.

c. A major music producer wonders how buzz initiated through Facebook might affect the online revenue for new artists.

d. A food company researcher is interested in knowing what types of food are carried in brown-bag lunches to learn if the company can capitalize on this phenomenon.

e. A researcher wishes to explore the feasibility of a casino in a community where gaming had previously been banned.

f. A polictial campaign wants to know what resources would be required to make unflattering videos of political opponents go viral on the web.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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