What type of research design would you recommend in the situations below?For each applied market research project,
Question:
What type of research design would you recommend in the situations below?For each applied market research project, what might be an example of a “deliverable”?Which do you think would involve actually testing a research hypothesis?
a. The manufacturer and marketer of flight simulators and pilot training equipment wishes to forecast sales volume for the next five years.
b. A local chapter of the American Lung Association wishes to identify the demographic characteristics of individuals who donate more than $500 per year.
c. A major music producer wonders how buzz initiated through Facebook might affect the online revenue for new artists.
d. A food company researcher is interested in knowing what types of food are carried in brown-bag lunches to learn if the company can capitalize on this phenomenon.
e. A researcher wishes to explore the feasibility of a casino in a community where gaming had previously been banned.
f. A polictial campaign wants to know what resources would be required to make unflattering videos of political opponents go viral on the web.
Step by Step Answer:
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund