Why would a manufacturer set up its own sales branches if established wholesalers were already available?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:17 AM

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Why would a manufacturer set up its own sales branches if established wholesalers were already available?

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It might wish to offer more technical servic...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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