1. The first question asks the students to discuss how EMS lost its unique retail position. 2....

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1. The first question asks the students to discuss how EMS lost its unique retail position.

2. The second question asks the students how would you categorize EMS among specialty retailers.

3. The third question asks would you recommend that EMS enhance its differentiation by opening schools to teach other extreme sports. Explain your answer.

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Marketing Express

ISBN: 9780538466813

4th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Aug 01, 2018 12:29 PM

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1. The first question asks the students to discuss how EMS lost its unique retail position. 2....

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1 The case discusses how through a series of acquisitions and sales EMS lost its focus on highend ou...View the full answer

Marketing Express

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