Consider the approach to tracking consumers exposure to promotions via portable people meters (PPMs). Would you be

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Consider the approach to tracking consumers’ exposure to promotions via portable people meters (PPMs). Would you be willing to participate in a study that required you to use a PPM? Why or why not?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 21, 2018 08:26 AM

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Consider the approach to tracking consumers exposure to promotions via portable people meters (PPMs). Would you be

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You can present their view on PPMs and decide whether ...View the full answer

Marketing Real People, Real Choices

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