Describe the differences in merchandise assortments for convenience stores, supermarkets, box stores, specialty stores, category killers, leased

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Describe the differences in merchandise assortments for convenience stores, supermarkets, box stores, specialty stores, category killers, leased departments, variety stores, general merchandise discount stores, off-price retailers, warehouse clubs, factory outlet stores, department stores, hypermarkets, and pop-up stores.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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