Divide into teams of four persons. Each team should choose one of the following topics: skimming, penetration

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Divide into teams of four persons. Each team should choose one of the following topics: skimming, penetration pricing, status quo pricing, price fixing, geographic pricing, adopting a single-price tactic, flexible pricing, or professional services pricing. Each team should then pick a retailer that it feels most closely follows the team's chosen pricing strategy. Go to the store and write down examples of the strategy. Interview the store manager, and get his or her views on the advantages and disadvantages of the strategy. Each team should then make an oral report in class?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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