Explain the difference between pretesting and post testing advertising copy.

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ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 17, 2024 02:00 AM

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Explain the difference between pretesting and post testing advertising copy.

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Pretests are conducted before ads are placed in any medium t...View the full answer

Marketing

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