Five ethical situations were presented in this chapter: (a) A medical societys decision to set fee schedules,

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Five ethical situations were presented in this chapter:

(a) A medical society’s decision to set fee schedules,

(b) The use of a computer program by auto dealers to arrange financing,

(c) Smoking in China,

(d) Downloading movies, and

(e) The pricing of Cerdelga for the treatment of a rare genetic illness. Where would each of these situations fit in Figure 4 –1?

Fig 4-1

Ethicality Ethical Unethical Illegal Ethical but illegal Unethical and illegal Legality Ethical and legal

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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