How does the development stage of the new-product development process involve testing the product inside and outside

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How does the development stage of the new-product development process involve testing the product inside and outside the firm?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jan 16, 2024 04:00 AM

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How does the development stage of the new-product development process involve testing the product inside and outside

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Development is the stage of the newproduct process that turns the idea on paper into a ...View the full answer

Marketing

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