More and more companies are starting to employ customer insight specialists to make sense of the data

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More and more companies are starting to employ customer insight specialists to make sense of the data collected about their customers. Do you think this position is really needed within companies, or is it just a fad? Explain your reasoning.

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 20, 2018 10:36 AM

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More and more companies are starting to employ customer insight specialists to make sense of the data

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Marketing Real People, Real Choices

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