Visit www.teenresearch.com . What research can this company offer about the size and growth of the teen

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Visit www.teenresearch.com. What research can this company offer about the size and growth of the teen market, buying power of teenagers, and their buying habits? Why might these statistics be important to a company targeting teenagers in terms of marketing communications and promotion strategy?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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