What are examples of: (1). Consumer-driven and (2). Seller- or retailer-driven pricing actions made possible through price

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What are examples of:

(1). Consumer-driven and

(2). Seller- or retailer-driven pricing actions made possible through price transparency on the Internet?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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