What dimensions do consumers and business customers use to evaluate service quality? How should marketers respond to
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What dimensions do consumers and business customers use to evaluate service quality? How should marketers respond to failures in service quality?
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Because services are inseparable in that they are not produced until they are consumed consumers and ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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