What is market fragmentation, and what are its consequences for marketers?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 23, 2018 05:56 AM

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What is market fragmentation, and what are its consequences for marketers?

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Its a complex task to understand peoples differing needs because ...View the full answer

Marketing Real People, Real Choices

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