The accompanying table shows the HerfindahlHirschman Index (HHI) for the restaurant, cereal, movie studio, and laundry detergent
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The accompanying table shows the Herfindahl–Hirschman Index (HHI) for the restaurant, cereal, movie studio, and laundry detergent industries as well as the advertising expenditures of the top 10 firms in each industry. Use the information in the table to answer the following questions.
a. Which market structure — oligopoly or monopolistic competition — best characterizes each of the industries?
b. Based on your answer to part
a, which type of market structure has higher advertising expenditures? Use the characteristics of each market structure to explain why this relationship might exist.
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