1. Suppose Natasha currently makes $50,000 per year working as a manager at a cable TV company....

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1. Suppose Natasha currently makes $50,000 per year working as a manager at a cable TV company. She develops two possible entrepreneurial business opportunities. In one, she will quit her job to start a hand-made soap company. In the other, she will try to develop an Internet-based competitor to the cable company. For the soap-making opportunity, she anticipates annual revenue of $465,000 and costs for the necessary land, labour, and capital of $395,000 per year. For the Internet opportunity, she anticipates costs for land, labour, and capital of $3,250,000 per year as compared to revenues of

$3,275,000 per year. [LO2.3]

a. Should she quit her current job to become an entrepreneur?

b. If she does quit her current job, which opportunity should she pursue?

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Microeconomics

ISBN: 9781108420969

15th Canadian Edition

Authors: Campbell R. Mcconnell, Stanley L. Brue, Sean M. Flynn, Thomas P. Barbiero

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