According to Edelman (2011), the widely used online trust authorities issue certifications without adequate verification, giving rise

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According to Edelman (2011), the widely used online “trust” authorities issue certifications without adequate verification, giving rise to adverse selection. Edelman finds that TRUSTe certified sites are more than twice as likely to be untrustworthy as uncertified sites. Explain why.

3. How Ignorance About Quality Drives Out HighQuality Goods

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