In 2010, American Airlines decided it no longer wanted to sell its tickets through online ticket brokers
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In 2010, American Airlines decided it no longer wanted to sell its tickets through online ticket brokers such as Orbitz and Expedia. It said that it wanted to cultivate its own brand and customer loyalty. How do you think online brokers of airline tickets affect the price elasticity of demand for each airline’s tickets? If American Airlines is successful, what will happen to the price elasticity of demand for American Airlines tickets? Explain your answer.
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Related Book For 
Principles Of Microeconomics: The Way We Live First
ISBN: 9781000639810
1st Edition
Authors: Feigenbaum S.K., Hafer R.W.
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