What is the best way to roll out a new mobile-based payment method in Europe called

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What is the best way to roll out a new mobile-based payment method in Europe – called Apple Pay – to compete with the current methods of payment?

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Marketing Management

ISBN: 9780131452589

3rd Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 08, 2024 05:00 AM

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What is the best way to roll out a new mobile-based payment method in Europe called Apple Pay to compete with the current methods of payment?
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What is the best way to roll out a new mobile-based payment method in Europe called

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Marketing Management

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