1. Thinking about the purchase of an audio hi-fi system, indicate die extent to which cultural, social,...

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1. Thinking about the purchase of an audio hi-fi system, indicate die extent to which cultural, social, personal and psychological factors affect how a buyer evaluates hi-fi products and chooses a brand.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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