1. Thinking about the purchase of an audio hi-fi system, indicate die extent to which cultural, social,...
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1. Thinking about the purchase of an audio hi-fi system, indicate die extent to which cultural, social, personal and psychological factors affect how a buyer evaluates hi-fi products and chooses a brand.
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Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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