11-1 Explain the importance of developing new products and describe the six categories of new products 194196
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11-1 Explain the importance of developing new products and describe the six categories of new products 194–196
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Related Book For 
MKTG Principles Of Marketing
ISBN: 9781285432687,9781305436992
8th Edition
Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel
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