13-1 Explain how retailers can be classified based on the amount of service offered and give an...

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13-1 Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Communication; Reflective thinking)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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