13-2 Discuss the concepts of internal and external supply chain integration, and explain why each of these
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13-2 Discuss the concepts of internal and external supply chain integration, and explain why each of these types of integration is important 230–232
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MKTG Principles Of Marketing
ISBN: 9781285432687,9781305436992
8th Edition
Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel
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