14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246250
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14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246–250
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MKTG Principles Of Marketing
ISBN: 9781285432687,9781305436992
8th Edition
Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel
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