14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246250

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14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246–250

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MKTG Principles Of Marketing

ISBN: 9781285432687,9781305436992

8th Edition

Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel

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