18-1 Describe social media, how they are used, and their relation to integrated marketing communications 332337

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18-1 Describe social media, how they are used, and their relation to integrated marketing communications 332–337

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MKTG Principles Of Marketing

ISBN: 9781285432687,9781305436992

8th Edition

Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel

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