19-6 Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and

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19-6 Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price 365–371

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MKTG Principles Of Marketing

ISBN: 9781285432687,9781305436992

8th Edition

Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel

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