2. Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain.

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2. Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain.

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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