20-3 Explain how discounts, geographic pricing, and other pricing tactics can be used to fine-tune the base
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20-3 Explain how discounts, geographic pricing, and other pricing tactics can be used to fine-tune the base price 378–387
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MKTG Principles Of Marketing
ISBN: 9781285432687,9781305436992
8th Edition
Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel
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