3. Many people dislike or fear certain products and would not 'demand1 them at any price. How...
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3. Many people dislike or fear certain products and would not 'demand1 them at any price. How might a health-care marketer manage the negative demand for such products as colon-cancer screenings?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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