3. Many people dislike or fear certain products and would not 'demand1 them at any price. How...

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3. Many people dislike or fear certain products and would not 'demand1 them at any price. How might a health-care marketer manage the negative demand for such products as colon-cancer screenings?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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